US360 Media Kit & Brand Guidelines

1. 01

   Why US360 exists

   Information about living in America is scattered across hundreds of agency websites, forums, and outdated blog posts. Newcomers spend weeks assembling answers that should take minutes, and often act on advice that is years out of date. US360 was created to consolidate that knowledge into one maintained, plain-language reference.

2. 02

   Who we serve

   People moving to, working in, studying in, visiting, or investing in the United States — plus the professionals, institutions, and employers who support them.

3. 03

   What makes US360 different

   A published editorial policy and style guide, a visible review status on every page, interactive tools rather than static text, and a structured knowledge architecture that connects guides, states, tools, and downloads instead of isolated articles.

4. 04

   Long-term vision

   US360 is built as a seven-pillar ecosystem — Learn, News, Jobs, Business, Travel, Tools, and Community — with the homepage as the gateway to each pillar.

5. 05

   Editorial principles

   Verify before publishing, cite primary sources, date every claim, separate fact from guidance, disclose all commercial relationships, and correct errors openly.

Neutral palette

Photography

Real, documentary-style scenes of everyday American life. Natural light, honest colour, wide establishing crops. No staged stock handshakes, no heavy filters, no patriotic clichés.

Illustration

Editorial vector illustration with flat navy/blue fields, one red accent maximum, and generous negative space. Used for abstract topics such as taxes or privacy.

Icons

Lucide outline set, 1.5px stroke, 20–24px, always paired with a text label. Icons never carry meaning alone.

Infographics & charts

One idea per graphic. Chart palette runs navy → bright blue → red, with tabular figures and a stated source and date beneath every chart.

Maps

State maps use a navy-to-blue sequential scale on a light gray base, with accessible labels and a text alternative for every interactive region.

Layout & spacing

12-column grid, 1280px max content width, section rhythm of 64/80/96px, and a 4px spacing base. Whitespace is a feature, not leftover space.

Cards, corners & shadows

12–16px radii, 1px hairline borders, and two elevation levels only: soft (resting) and lift (hover). No neon glows or double borders.

Buttons

Primary navy fill, secondary outline, tertiary text link with animated underline. Consistent 44px minimum hit area across breakpoints.

Motion

Purposeful and short: 350–750ms reveals on a (0.22, 1, 0.36, 1) curve, subtle 6px card lift, 4.5% image zoom. All motion respects prefers-reduced-motion.

Display advertising

Contextual placements within topic hubs and article layouts.

Sponsored content

Clearly labelled, editorially reviewed, and never presented as independent coverage.

Newsletter sponsorships

Single-sponsor slots inside the US360 briefing.

Educational campaigns

Multi-part explainer series on a topic of public value.

Resource sponsorships

Underwriting of a checklist, template, or downloadable pack.

Podcast sponsorships

Host-read placements in future audio programming.

Video sponsorships

Pre-roll and integrated placements in future video explainers.

• Use the icon logo for avatars and the horizontal logo for covers — never stretch or recolour either.

• Match site voice: informative first, promotional last. No hype, no politics, no fear framing.

• Every post links to a specific maintained page, not the homepage.

• Label sponsored posts in the first line, before any link.

• Recommended hashtags: #US360 #LifeInAmerica #MovingToTheUSA #USGuides #StudyInTheUSA — five maximum.

• Alt text on every image; captions burned into all video.

Logos and colours may be used to reference or link to US360. They may not be used to imply endorsement, partnership, or authorship without written permission.