Internal Standard
The official US360 publishing standard for writers, editors, contributors, designers and AI-assisted workflows. It defines how content is researched, written, edited, illustrated, reviewed, published and maintained.
Purpose
This guide exists so that content produced by any contributor, at any time, reads as though it came from a single trusted newsroom.
Every claim is verified before it reaches a reader.
Plain language beats impressive language, always.
One voice, one structure, one standard across the library.
Content works for every reader, on every device.
Written for readers from every background.
Sources, updates and commercial ties are disclosed.
We would stake our reputation on each guide we publish.
Every US360 article should help readers make informed decisions about living, working, studying, traveling, investing or doing business in the United States. If a piece does not help someone take a next step with more confidence, it is not ready.
Rule of thumb
If a sentence needs a second read to be understood, rewrite it rather than defend it.
Short explainers may omit checklists and practical tips, but never the introduction, key takeaways, author profile or last updated date.
When in doubt
If a fact cannot be verified against a credible source, remove it or attribute it explicitly.
Caption rule
Add a caption whenever the visual needs context to be understood on its own.
Use descriptive anchor text that describes the destination. Link once per destination, at the first natural mention.
General information only
Explain general information without presenting it as personalized professional advice, and encourage readers to consult a qualified professional for their own situation.
Non-negotiable
No AI-generated draft is published without documented human review.
Section 15
Confirm all ten items before publication. Tick them off as you review.
Section 16
Every US360 article moves through nine stages, in order.
Gather primary sources and define the reader question.
Write to the standard structure in the US360 voice.
Verify every claim against a credible source.
Tighten structure, clarity and tone.
Headings, metadata, slug, internal links.
Contrast, alt text, semantics, mobile.
Senior editor sign-off.
Ship with author profile and updated date.
Re-check on the maintenance cycle.